Periods are tough. Even for those who have it easy, periods are tough.
Most commonly, we hear people complain of Painful cramps, stains and PMS Cravings.
What we don’t hear so often about are the lack of access to sanitary products, improper disposal of pads and lack of hygienic toilets at home for underprivileged menstruators.
Some simply cannot afford pads. Even if they do get access to pads, walk a mile (in their shoes, but not quite)- these women have to walk barefoot for miles, just to get rid of a used pad. Improper disposal leads to numerous health issues.
Sirona, as a brand, has loved to spark conversations on these topics. It was to address these lesser-known period problems that Sirona’s social arm called the Sirona Hygiene Foundation was set up.
What’s a sustainable and economical period product that can end period poverty?
While pad distribution drives have occurred all along in parts of the country, what Sirona realised is that distributing pads are neither sustainable nor economical, in the long run. There was a need for more awareness on sustainable menstruation practices, with wide-scale distribution of menstrual cups to the underprivileged menstruators.
Enter the Menstrual Cup. A revolutionary period product that is sustainable, doesn’t produce waste, can be used for up to 10 years and is extremely economical. The only barrier is getting on the learning curve and educating oneself on its use. This is why the Sirona Hygiene Foundation emphasises on education and awareness campaigns as much as we distribute the menstrual cups to the needy.
We’re making this happen with our customers’ help. Sirona contributes ₹1 per product sold towards initiatives that improve
menstrual health of underprivileged women across India.
Periods are for everyone; why can’t period hygiene also be for everyone?
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