Placed in recluse during periods, harassment, social exclusion, no access to period products, lack of clean toilets- this is just the tip of the iceberg of menstrual hygiene issues that trouble underprivileged menstruators (girls, women, transgender men and non-binary people) all across the world.
Shining a light and making menstruation a ‘normal fact of life by 2030’ requires action and investment in menstrual health issues. This is why, since 2014, Menstrual Hygiene Day began to be commemorated.
Significance of Menstrual Hygiene Day
On 28th May every year, the Menstrual Hygiene Day is held to raise an awareness on the need for menstrual hygiene rights for everyone worldwide. The idea is to open up conversations and discussions to destroy taboos surrounding menstruation and emphasise the need of good menstrual hygiene management at a global level.
For a brand like ours that operates widely within the menstrual health space, Menstrual Hygiene Day is especially important to us, every year. To reach the goal of making menstruation a normal fact of life by 2030- or even before that.
What do we do? It’s simple.
We talk about periods. We talk about menstrual hygiene. We talk about period poverty.
We take action to get the period conversation started. We take action to improve menstrual hygiene. We take action to end period poverty.
How do we do this? It’s simple, too.
We mobilise engagement activities on our platforms. We create informational videos. We do on-field work to drive the change.
Menstrual Hygiene Day 2022 with Sirona
Fighting Period Poverty by distributing menstrual products to underprivileged menstruators. Sirona’s social arm – Sirona Hygiene Foundation is on a mission to make periods safe and hygienic for them.
They go to villages, educate the menstruators about sustainable menstrual practices, donate menstrual cups and even follow up for 3 cycles. In 12 months, 5000+ menstrual cups have been donated to 32,000+ underprivileged menstruators and 3,38,50,000+ pads saved from going to landfills.
Let’s end the period shame with the #PeriodsHiTohHai campaign. Just as one wouldn’t refrain from having open conversations about digestive issues or acne, it should be okay to talk about periods. The Sirona community is also participating by sharing pictures and videos of their ‘Period Support Buddies’ to get talking about this not-a-taboo topic!
Dr Diksha will be conducting a webinar to educate people on topics surrounding menstruation and answering the most common queries that people have.
Register your interest for this Webinar here. It’s open to everyone interested!
About Sirona Hygiene Foundation
The Sirona Hygiene Foundation provides underprivileged menstruators with period care products that are low-maintenance, sustainable and long-lasting. The Foundation also is instrumental in educating people regarding menstrual health and hygiene, empowering women at the grassroots level.
The Sirona Brand
At Sirona, the focus is on one thing- creating products and driving conversations around the feminine hygiene problems. Innovations and solutions begin with your issues and end at your overall wellbeing. We solve all your unaddressed problems from Puberty to Menopause. Sirona also contributes ₹1 per product sold towards initiatives that improve the menstrual health of underprivileged women across India.
Here are some of our top products:
– Menstrual Cup is what’s up: The Menstrual Cup is one of the best-selling products from Sirona. They’re a sustainable, reusable and rash-free way to go about periods. Don’t take our word for it- we have sold over 10 lakh menstrual cups, ask our patrons instead!
– Manage your period flow like a pro with period comfort products from Sirona : Period pain patches, period stain removers and anti-chafing rash creams to keep you pain-free, stain-free and rash-free!
– No hassle for disposal: If you do use pads, opt for biodegradable ones from Sirona. And don’t forget to dispose them off in Sirona’s Sanitary Disposal Bags.
All of this, and more, in an effort to meet our vision of breaking the stigma around menstrual hygiene and redefining femininity for modern times.